Magdalena Szymaniec
Senior Product Designer · Art Direction
Hi, Magdalena here! I'm a creative human based in Berlin, Germany.
Welcome to my portfolio. It's currently a work in progress. Feel free to reach out at magda.szymaniec@gmail.com
Most dating apps onboard one type of user (you guessed it, the single). Blindmate is different because friends swipe for their singles as Matchmakers. (not to mention, you can do both — swipe for others and get matches at the same time…) That's three distinct user types, one front door, and a concept nobody's seen before. You can't use the app without your friends either, so the trust required to sign up is high.
This is the story of rewiring a mental model for a dating app that flips the dating app script.
Blindmate is your friendly neighbourhood Spider-Man of dating apps — social, fair, on your side. So when it came time to build a monetization model, the rules were simple: don't hurt organic growth, don't break user trust.
Two months, five features, a pricing model that trusts its users, and a conversion rate that beats Tinder. Not bad for the nice app.
